Fructose again linked to fat build-up: study
By Stephen Daniells
7/25/2008- Fat build-up from fructose consumption may be greater than what occurs when we eat other types of sugars, such as glucose and sucrose, according to a new study.
Researchers from the University of Texas recruited six young, healthy, lean people to take part in their study, which compared the formation of fat (lipogenesis) following consumption of pure glucose, or combinations of glucose and fructose.
The results are published in the Journal of Nutrition.
"Our study shows for the first time the surprising speed with which humans make body fat from fructose," said Elizabeth Parks from the UT's Southwestern Medical Center.
"[Fructose, glucose and sucrose] can be made into triglycerides, a form of body fat; however, once you start the process of fat synthesis from fructose, it's hard to slow it down," she added.
However, Dr Parks was quick to point out that it is misleading to suggest the consumption of a specific food or food ingredient was the cause of obesity and the rise of type-2 diabetes.
"There are lots of people out there who want to demonize fructose as the cause of the obesity epidemic," she said. "I think it may be a contributor, but it's not the only problem. Americans are eating too many calories for their activity level. We're overeating fat, we're overeating protein; and we're over-eating all sugars," she said.
Study details
Parks and co-workers recruited four men and two women with an average age of 28, and an average BMI of 24.3 kg per sq. m. The volunteers consumed three soft drinks on three separate occasions; one was sweetened with 100 per cent glucose, the second with 50 per cent glucose and 50 per cent fructose, and the third with 25 per cent glucose and 75 per cent fructose. The tests were random and blinded.
The UT researchers report that lipogenesis increased from 7.8 per cent for the glucose beverage, to 15.9 per cent after the 50:50 beverage and 16.9 per cent after the 25:75 beverage.
Moreover, blood triglyceride levels were between 11 and 29 per cent higher after consumption of the 50:50 and 25:75 beverage, compared to the 100 per cent glucose drink.
"The message from this study is powerful because body fat synthesis was measured immediately after the sweet drinks were consumed," said Dr. Parks said. "The carbohydrates came into the body as sugars, the liver took the molecules apart like tinker toys, and put them back together to build fats. All this happened within four hours after the fructose drink. As a result, when the next meal was eaten, the lunch fat was more likely to be stored than burned.
"This is an underestimate of the effect of fructose because these individuals consumed the drinks while fasting and because the subjects were healthy, lean and could presumably process the fructose pretty quickly. Fat synthesis from sugars may be worse in people who are overweight or obese because this process may be already revved up," she added.
Metabolism of fructose
The metabolism of glucose and fructose is different, said the researchers. In humans, triglycerides are predominantly formed in the liver. This organ decides what to do when it encounters glucose. The sugar is either stored as glycogen, burnt for energy or turn the glucose into triglycerides.
On the other hand, fructose bypassing the liver and floods the metabolic pathway, said the researchers.
"It's a less-controlled movement of fructose through these pathways that causes it to contribute to greater triglyceride synthesis," said Parks. "The bottom line of this study is that fructose very quickly gets made into fat in the body."
The work was supported by the National Institutes of Health, the Cargill Higher Education Fund and the Sugar Association.
Well studied
Research from the University of Florida in 2005 reported similar results. In that instance the research implicated a rise in uric acid in the bloodstream that occurs after fructose is consumed. That temporary spike blocks the action of insulin, which typically regulates how body cells use and store sugar and other food nutrients for energy.
If uric acid levels are frequently elevated, over time features of metabolic syndrome may develop, including high blood pressure, obesity and elevated blood cholesterol levels.
"We cannot definitively state that fructose is driving the obesity epidemic," said researcher Richard Johnson, from UF's College of Medicine Johnson, in 2005. "But we can say that there is evidence supporting the possibility that it could have a contributory role - if not a major role."
Source: Journal of Nutrition
June 2008, Volume 138, Pages 1039-1046
"Dietary Sugars Stimulate Fatty Acid Synthesis in Adults"
Authors: E.J. Parks, L.E. Skokan, M.T. Timlin, C.S. Dingfelder
Jeremy Hawkins
Showing posts with label xoomaworldwide.. Show all posts
Showing posts with label xoomaworldwide.. Show all posts
Friday, October 30, 2009
Friday, October 16, 2009
Why Every one Should Be Drinking Alkaline Water (X2O)? What is so Special about it?
WOW!!!! DID YOU HEAR WHAT HE SAYS ABOUT OBESITY????? The information in the first video alone is enough to change your life.
Alkaline Ionic Water(X2O) Adds More Oxygen to your Cells
Does X2O Really Make My Water Alkaline Water?
Get X2O Water Today! Start Enjoying It's Health Benefits.
Sunday, September 20, 2009
Weight Loss Water
If you’re like most people, you would love to lose some weight or excess body fat, but for whatever reason it hasn’t been that easy. Most people have tried one fad diet after another only to find that even if they lose some weight, their results don’t last very long. The fact is that obesity is becoming a worldwide epidemic.
What if there really was a solution? A simple place to start that would work for just about anyone. A solution that has been on our planet since the beginning of time.
X2O helped Robin lose over 100 pounds
So, what’s the solution? WATER. But not just any water. We’re talking about mineral rich, alkaline water that effectively hydrates your body.
Water, as it was originally found on earth was different. It was fresh and pure. It came from natural springs, fresh mountain streams and was loaded with important trace minerals that are essential to our health. Unfortunately, the water coming out of our faucets today is no longer that way. And while more and more people are reaching for bottled water these days, the problem is that in most cases, bottled water is simply recycled and filtered municipal tap water.
Thanks to a breakthrough discovery in natural science, Xooma Worldwide gives you a way to transform ordinary water into a powerful beverage that can help you lose weight and shed excess body fat. We call this revolutionary product “X2O.”
X2O supports your weight loss efforts in 3 ways…
1. X2O helps to hydrate your body at the cellular level. Think about it. You’ve probably never seen a weight loss system or diet program that didn’t recommend that you drink more water. Why? Because your body needs to be properly hydrated in order for you to be successful in your weight loss goals.
The problem is that most tap water and bottled water is not effective for optimal hydration. But, when you add just one sachet of X2O to that water, it provides improved hydration by allowing the water to be more easily absorbed by your body. In addition, X2O delivers vital electrolytes into your water that improve your overall hydration at the cellular level.
X2O helped Mitch lose over 50 pounds
2. X2O provides ionic trace minerals which support healthy weight management. Ensuring that your body gets the optimal level of minerals it needs is a vital component to not only being healthy but also to optimize your weight loss goals. This is because minerals play a key role in important bodily functions that relate to your metabolism.
Minerals have a direct effect on appetite control, blood sugar balance, food cravings, adrenal and thyroid hormone functions, and the use of fat for energy in your body. X2O sachets contain an all-natural mineral complex that releases beneficial trace minerals into the water which can be easily absorbed and used to support your body’s metabolic functions.
3. X2O gives your water a healthy alkaline boost which helps burn fat. If you want to shed excess body fat with less effort it is important to maintain a healthy pH balance in the body. This is the “hidden secret” to continual fat loss that keeps most people from getting the results they desire.
Unfortunately, most of the foods and beverages we consume on a daily basis cause our bodies to become acidic. And the more acidic we are, the more likely we are to store fat. But, with just one sachet of X2O, you can transform your water into a highly alkaline beverage that helps to neutralize acid in your body and trigger the release of excess fat.
In addition to promoting healthy weight loss, X2O also provides you body with a host of other incredible health benefits.
What if there really was a solution? A simple place to start that would work for just about anyone. A solution that has been on our planet since the beginning of time.
X2O helped Robin lose over 100 pounds
So, what’s the solution? WATER. But not just any water. We’re talking about mineral rich, alkaline water that effectively hydrates your body.
Water, as it was originally found on earth was different. It was fresh and pure. It came from natural springs, fresh mountain streams and was loaded with important trace minerals that are essential to our health. Unfortunately, the water coming out of our faucets today is no longer that way. And while more and more people are reaching for bottled water these days, the problem is that in most cases, bottled water is simply recycled and filtered municipal tap water.
Thanks to a breakthrough discovery in natural science, Xooma Worldwide gives you a way to transform ordinary water into a powerful beverage that can help you lose weight and shed excess body fat. We call this revolutionary product “X2O.”
X2O supports your weight loss efforts in 3 ways…
1. X2O helps to hydrate your body at the cellular level. Think about it. You’ve probably never seen a weight loss system or diet program that didn’t recommend that you drink more water. Why? Because your body needs to be properly hydrated in order for you to be successful in your weight loss goals.
The problem is that most tap water and bottled water is not effective for optimal hydration. But, when you add just one sachet of X2O to that water, it provides improved hydration by allowing the water to be more easily absorbed by your body. In addition, X2O delivers vital electrolytes into your water that improve your overall hydration at the cellular level.
X2O helped Mitch lose over 50 pounds
2. X2O provides ionic trace minerals which support healthy weight management. Ensuring that your body gets the optimal level of minerals it needs is a vital component to not only being healthy but also to optimize your weight loss goals. This is because minerals play a key role in important bodily functions that relate to your metabolism.
Minerals have a direct effect on appetite control, blood sugar balance, food cravings, adrenal and thyroid hormone functions, and the use of fat for energy in your body. X2O sachets contain an all-natural mineral complex that releases beneficial trace minerals into the water which can be easily absorbed and used to support your body’s metabolic functions.
3. X2O gives your water a healthy alkaline boost which helps burn fat. If you want to shed excess body fat with less effort it is important to maintain a healthy pH balance in the body. This is the “hidden secret” to continual fat loss that keeps most people from getting the results they desire.
Unfortunately, most of the foods and beverages we consume on a daily basis cause our bodies to become acidic. And the more acidic we are, the more likely we are to store fat. But, with just one sachet of X2O, you can transform your water into a highly alkaline beverage that helps to neutralize acid in your body and trigger the release of excess fat.
In addition to promoting healthy weight loss, X2O also provides you body with a host of other incredible health benefits.
Friday, September 11, 2009
Rhodiola For Increased Mental Energy And Concentration: This Herb Just May Be The Perfect Focus-Factor!
Rhodiola for whatever ails you? The Book “Rhodiola Revolution” says that this one European herb is scientifically proven to: “maximize energy; fight the effects of stress and aging; sharpen memory and concentration; ease anxiety and depression; and enhance physical performance.” How in the world can one herb do all this you ask? Well, the good news is like many botanical ingredients today, there is a scientific explanation that shed’s a bright light on the benefits of this fascinating herb.
Rhodiola rosea (R. rosea or rhodiola) has been utilized medicinally for centuries in many European and Asian countries, where it grows in the unusually harsh environment of polar, Arctic, and high-altitude alpine regions.1 Between 1725 and 1960, various medicinal applications of rhodiola appeared in the scientific literature of many countries, including Sweden, Norway, France, Germany, the Soviet Union, and Iceland.2 Since 1960, more than 180 modern pharmacological, phytochemical, and clinical studies have been published.2
Although rhodiola has been extensively studied in other countries and shown to exhibit multiple health-promoting effects, its properties are largely unknown in the United States. In part, this is likely due to the fact that the bulk of research has been published in Slavic and Scandinavian languages.2 During the Cold War, a strict wall of separation – in communication, politics, and science – was maintained by the Soviet Union. Research regarding rhodiola was one of the casualties of this information roadblock, as much of the research occurred in Russia and appeared in Russian medical journals. The data from many of these studies have been under wraps until recently, when they began to appear in limited venues.3,4
As you are no-doubt aware, the past 10 to 20 years have witnessed an explosion in the scientific study of herbal and nutritional supplement formulations. You have also probably noticed that until very recently, much of this research took place in western Europe — particularly in Germany, where their unique medical system evaluates the safety and indications of herbs that are prescription items, sold or dispensed in pharmacies.3 Other countries involved in extensive herbal and nutritional research include Sweden, Italy, China, Japan, India, and Russia.3
Early on, Soviet researchers identified rhodiola as an adaptogen1 – an agent that increases one’s resistance to biological, chemical, and physical stressors. Rhodiola was studied extensively to evaluate its potential benefits for military personnel, cosmonauts, and athletes participating in international competition. Today, an impressive body of scientific literature supports the traditional and modern applications of this herb.
Rhodiola has demonstrated a remarkable ability to enhance cellular energy metabolism. The studies published thus far show the herb to be highly beneficial for both physical and mental performance under stress. The herb provides significant enhancement of mental energy and eliminates fatigue. It stimulates norepinephrine, dopamine, and serotonin, and has cholinergic effects in the central nervous system. Rhodiola also supports and enhances the effects of these neurotransmitters by increasing the delivery of precursors (building blocks) that can be utilized to produce dopamine and serotonin.2,5-9
Much like ginkgo biloba, rhodiola is supported by centuries of documented medicinal uses. Decades of accumulated scientific studies validate rhodiola’s usefulness for improving mental performance, energy, and stamina.
Rhodiola rosea:
New Focus Up Drink has it all!
* Protects the nervous system against oxidative damage by free radicals through its antioxidant activity.2,10,11
* Enhances learning and memory in animal models and increases serotonin levels in the frontal cerebral cortex.2,7-9,12
* Promotes release of norepinephrine, dopamine, and serotonin in ascending pathways that activate the cerebral cortex and the limbic system. Consequently, the cognitive (thinking, analyzing, evaluating, calculating, and planning) functions of the cerebral cortex and the attention, memory, and learning functions of the prefrontal and frontal cortex are enhanced.2
* Optimizes the release of acetylcholine, the neurotransmitter associated with learning, attention and memory.2
* May prevent or ameliorate some age-related dysfunction in neurotransmitter systems that tend to deteriorate with aging.2,13
* Has been found, in animal studies, to improve long-term memory when administered in low doses over a period of 10 days.8
* Has been found to positively influence the central nervous system by increasing ability to concentrate and by improving cellular resistance to outside influences.14
Rhodiola Rosea, Stress, And Mental Performance
Stress interferes with memory functions. Over time, stress causes deterioration in memory systems. Rhodiola rosea (R. rosea or rhodiola) appears to exert positive effects on memory and cognition by improving resistance to physical and emotional stress.
This dual action of cognitive stimulation and emotional calming creates benefits for immediate cognitive and memory performance, as well as for the long-term preservation of brain function.2 Calm and alert – you can’t be in a better mental state than that!
New Focus Up Drink has it all!
* Several studies have shown that rhodiola (again specifically: R. rosea) can dramatically reduce stress and simultaneously increase mental performance. One study found that a 170 mg/day dose of rhodiola countered the fatigue and stress experienced by young, healthy physicians on night duty.15 In this randomized, double-blind, and placebo-controlled trial, researchers measured rhodiola’s effect on five different measures of mental acuity: associative thinking, short-term memory, calculation, concentration, and speed of audiovisual perception. They found statistically significant improvements in all five of these mental performance parameters in the physicians who took rhodiola for two weeks.15
* In a double-blind, placebo-controlled trial conducted at a medical academy, young, healthy students were supplemented with either rhodiola (100mg/day) or a placebo for 20 days. The group that consumed the rhodiola extract experienced significant improvements in physical work capacity, coordination, and general well-being, along with decreased mental fatigue and situational anxiety. The supplemented students also scored higher on final exams!16
* A randomized, double-blind, placebo-controlled, parallel-group clinical study was performed to measure the effect of a single dose of rhodiola extract on capacity for mental work against a background of fatigue and stress. Researchers administered a single dose of rhodiola to healthy young individuals (19 to 21 years of age) and measured the beneficial results using an anti-fatigue index. The study showed a pronounced anti-fatigue effect from that single dose that was statistically highly significant (p < 0.001).17
In summary: based on centuries of use – going back almost 2,000 years to its documented tradition as a remedy in classic Greek medicine, all the way to the many animal and human clinical studies mounted by modern scientists – we know that rhodiola has a wide array of documented health benefits. In fact, rhodiola is likely to become the next herbal superstar.
Rhodiola’s ability to increase mental energy points to tremendous potential for counteracting the mental fatigue so common with the aging process. And studies show that rhodiola can favorably support our minds and bodies as we deal with the stresses that seem omnipresent in our modern lives. Rhodiolais a valuable addition to any supplement program designed to boost mental performance and slow the aging process.
New Focus Up Drink has it all!
Richard P. Brown and Patricia L. Gerbarg, astute researchers who have worked tirelessly in bringing the science behind this unique herb to Western medicine, had this to say:
In the course of evolution, R. rosea has adapted to the harsh conditions of high altitude (extreme cold, low oxygen, little rainfall, and intense irradiation from the sun) by producing a group of powerful protective compounds that have diverse beneficial effects in animals and humans. One is struck by the versatility of R. rosea, from its description in Greek medicine, 2000 years ago to its use by 20th century cosmonauts. It is time for modern research, using controlled clinical trials, to develop the potential medical applications of this unique phyto-adaptogen.3,4
In their exhaustive review of the medical and scientific literature exploring the benefits of this wonderful herb, the authors go on to say that
…[m]ore scientific research is needed to confirm the preventive and curative benefits of R. rosea. Controlled studies are warranted to explore its use in antidepressant augmentation, disorders of memory and cognition, attention deficit disorder, traumatic brain injury, Parkinson's disease, protection against arrhythmias, sports performance, aviation and space medicine (enhancing physical and mental performance while reducing stress reactions), endocrine disorders (infertility, premenstrual disorder, menopause), sexual dysfunction, disorders of the stress response system (fibromyalgia, chronic fatigue syndrome, and post traumatic stress disorder), and enhancement of chemotherapy/radiation with amelioration of toxicity.2
How To Take Rhodiola
Rhodiola rosea root extract is commonly available as an individual supplement and in combination products. If you choose a combination product, take as directed on the label. For the individual herb, typical doses are 150 to 300 mg/day of extract, taken in two divided doses on an empty stomach. For example: 150 mg before breakfast and 150 mg before lunch, for a total of 300 mg/day.2
It’s most important to look for a Rhodiola rosea root extract standardized to contain a minimum of three percent rosavins and one percent salidroside. This matches the extract concentrations used in clinical trials.
Be sure to specifically look for Rosea. Products called just "Rhodiola,” “Tibetan Rhodiola,” or “Indian Rhodiola” are NOT equivalant to Rhodiola rosea root extract. In fact, because of significant species-dependent variations in phytochemistry, the use of "Rhodiola" alone as a general term may be inaccurate and could be misleading on product packaging. Of all the species tested, Rhodiola rosea has been the predominant subject of phytochemical, animal, and human studies.2
While clinical studies have shown a benefit in taking doses higher than 300 mg/day of Rhodiola rosea root extract, studies frequently demonstrated that lower doses performed better than higher doses.
New Focus Up Drink has it all!
Daily Nutritional Support with Rhodiola Rosea
Use/Indication
Age
Daily Dosage
Improve cellular energy and mental performance
18-30
150-300 mg
Improve cellular energy and mental performance
31-40
150-300 mg
Improve cellular energy and mental performance
50+
150-300 mg
Contraindications
First and foremost, Rhodiola rosea is extremely safe, and has very few side effects. Most users find that it improves their mood, energy level, and mental clarity. Some individuals, particularly those who tend to be anxious, may feel overly activated, jittery, or agitated. If this occurs, try a smaller dose with very gradual increases.2
Rhodiola rosea should be taken early in the day. If taken late in the day or evening, it can interfere with sleep or cause vivid dreams (not nightmares) during the first few weeks of use. It is contraindicated in excited states.2
Because Rhodiola rosea has an activating, antidepressant effect, it should not be used in individuals with bipolar disorder who are vulnerable to becoming manic when given antidepressants or stimulants.2
* Oliff H. Optimum Dosage of Rhodiola rosea Extract for Antifatigue Effects and Improved Mental Performance HerbalGram. 2004;63:20-21. American Botanical Council.
* Brown R, Gerbarg P, Ramazanov Z. Rhodiola rosea: A Phytomedicinal Overview View HerbalGram. 2002;56:40-52. American Botanical Council.
* Blumenthal M. The Rhodiola Revolution by Richard P. Brown and Patricia L. Gerbarg with Barbara Graham HerbalGram. 2005;66:70-71. American Botanical Council.
* The Rhodiola Revolution by Richard P. Brown and Patricia L. Gerbarg with Barbara Graham. New York, NY: Rodale; 2004. 260 pp. ISBN# 1-57954-924-1.
* Kurkin V, Zapesochnaya G. Chemical composition and pharmacological properties of Rhodiola rosea. Chemical and Pharmaceutical Journal (Moscow) 1986;20(10):1231-44.
* Petkov V, Stancheva S, et al. Changes in brain biogenic monoamines induced by the nootropic drugs adafenoxate and meclofenoxate and by citicholine (experiments on rats). Gen Pharmacol 1990;21(1):71-5.
* Lazarova M, Petkov V, et al. Effects of meclofenoxate and extr. Rhodiolae rosea L. on electroconvulsive shock-impaired learning and memory in rats. Methods Find Exp Clin Pharmacol 1986;8(9):547-52.
* Petkov V, Yonkov D, et al. Effects of alcohol aqueous extract from Rhodiola rosea L. roots on learning and memory. Acta Physiol Pharmacol Bulg 1986;12(1):3-16.
* Saratikov A, Marina T, Fisanova L. Effect of golden root extract on processes of serotonin synthesis in CNS. Journal of Biological Sciences 1978;6:142.
* Furmanowa M, Skopinska-Rozewska E, Rogala E, Malgorzata H. Rhodiola rosea in vitro culture: phytochemical analysis and antioxidant action. Acta Societis Botanicorum Poloniae 1998;76(1):69-73.
* Durany N, Munch G, Michel T, Riederer P. Investigations on oxidative stress and therapeutical implications in dementia. Eur Arch Psychiatry Clin Neurosci 1999;249 Suppl 3:68-73.
* Marina TF, Alekseeva LP. Effect of Rhodiola rosea extract on electroencephalograms in rabbit. In. Saratikov AS, editor. Stimulants of the Central Nervous System. Tomsk, Russia: Tomsk State University Press; 1968. p. 22-6.
* Lupien S, De Leon M, et al. Cortisol levels during human aging predict hippocampal atrophy and memory deficits. Nat Neurosci 1998;1(1):69-73.
* Kucinskaite A, Briedis V, Savickas A. Experimental analysis of therapeutic properties of Rhodiola rosea L. and its possible application in medicine. Medicina (Kaunas.). 2004;40(7):614-9.
* Darbinyan V, Kteyan A, Panossian A, et al. Rhodiola rosea in stress induced fatigue—a double blind cross-over study of a standardized extract SHR-5 with a repeated low-dose regimen on the mental performance of healthy physicians during night duty. Phytomedicine. 2000 Oct;7(5):365-71.
* Spasov AA, Wikman GK, Mandrikov VB, Mironova IA, Neumoin VV. A double-blind, placebo-controlled pilot study of the stimulating and adaptogenic effect of Rhodiola rosea SHR-5 extract on the fatigue of students caused by stress during an examination period with a repeated low-dose regimen. Phytomedicine. 2000 Apr;7(2):85-9.
* Shevtsov VA, Zholus BI, Shervarly VI, et al. A randomized trial of two different doses of a SHR-5 Rhodiola rosea extract versus placebo and control of capacity for mental work. Phytomedicine. 2003 Mar;10(2-3):95-105.
Rhodiola rosea (R. rosea or rhodiola) has been utilized medicinally for centuries in many European and Asian countries, where it grows in the unusually harsh environment of polar, Arctic, and high-altitude alpine regions.1 Between 1725 and 1960, various medicinal applications of rhodiola appeared in the scientific literature of many countries, including Sweden, Norway, France, Germany, the Soviet Union, and Iceland.2 Since 1960, more than 180 modern pharmacological, phytochemical, and clinical studies have been published.2
Although rhodiola has been extensively studied in other countries and shown to exhibit multiple health-promoting effects, its properties are largely unknown in the United States. In part, this is likely due to the fact that the bulk of research has been published in Slavic and Scandinavian languages.2 During the Cold War, a strict wall of separation – in communication, politics, and science – was maintained by the Soviet Union. Research regarding rhodiola was one of the casualties of this information roadblock, as much of the research occurred in Russia and appeared in Russian medical journals. The data from many of these studies have been under wraps until recently, when they began to appear in limited venues.3,4
As you are no-doubt aware, the past 10 to 20 years have witnessed an explosion in the scientific study of herbal and nutritional supplement formulations. You have also probably noticed that until very recently, much of this research took place in western Europe — particularly in Germany, where their unique medical system evaluates the safety and indications of herbs that are prescription items, sold or dispensed in pharmacies.3 Other countries involved in extensive herbal and nutritional research include Sweden, Italy, China, Japan, India, and Russia.3
Early on, Soviet researchers identified rhodiola as an adaptogen1 – an agent that increases one’s resistance to biological, chemical, and physical stressors. Rhodiola was studied extensively to evaluate its potential benefits for military personnel, cosmonauts, and athletes participating in international competition. Today, an impressive body of scientific literature supports the traditional and modern applications of this herb.
Rhodiola has demonstrated a remarkable ability to enhance cellular energy metabolism. The studies published thus far show the herb to be highly beneficial for both physical and mental performance under stress. The herb provides significant enhancement of mental energy and eliminates fatigue. It stimulates norepinephrine, dopamine, and serotonin, and has cholinergic effects in the central nervous system. Rhodiola also supports and enhances the effects of these neurotransmitters by increasing the delivery of precursors (building blocks) that can be utilized to produce dopamine and serotonin.2,5-9
Much like ginkgo biloba, rhodiola is supported by centuries of documented medicinal uses. Decades of accumulated scientific studies validate rhodiola’s usefulness for improving mental performance, energy, and stamina.
Rhodiola rosea:
New Focus Up Drink has it all!
* Protects the nervous system against oxidative damage by free radicals through its antioxidant activity.2,10,11
* Enhances learning and memory in animal models and increases serotonin levels in the frontal cerebral cortex.2,7-9,12
* Promotes release of norepinephrine, dopamine, and serotonin in ascending pathways that activate the cerebral cortex and the limbic system. Consequently, the cognitive (thinking, analyzing, evaluating, calculating, and planning) functions of the cerebral cortex and the attention, memory, and learning functions of the prefrontal and frontal cortex are enhanced.2
* Optimizes the release of acetylcholine, the neurotransmitter associated with learning, attention and memory.2
* May prevent or ameliorate some age-related dysfunction in neurotransmitter systems that tend to deteriorate with aging.2,13
* Has been found, in animal studies, to improve long-term memory when administered in low doses over a period of 10 days.8
* Has been found to positively influence the central nervous system by increasing ability to concentrate and by improving cellular resistance to outside influences.14
Rhodiola Rosea, Stress, And Mental Performance
Stress interferes with memory functions. Over time, stress causes deterioration in memory systems. Rhodiola rosea (R. rosea or rhodiola) appears to exert positive effects on memory and cognition by improving resistance to physical and emotional stress.
This dual action of cognitive stimulation and emotional calming creates benefits for immediate cognitive and memory performance, as well as for the long-term preservation of brain function.2 Calm and alert – you can’t be in a better mental state than that!
New Focus Up Drink has it all!
* Several studies have shown that rhodiola (again specifically: R. rosea) can dramatically reduce stress and simultaneously increase mental performance. One study found that a 170 mg/day dose of rhodiola countered the fatigue and stress experienced by young, healthy physicians on night duty.15 In this randomized, double-blind, and placebo-controlled trial, researchers measured rhodiola’s effect on five different measures of mental acuity: associative thinking, short-term memory, calculation, concentration, and speed of audiovisual perception. They found statistically significant improvements in all five of these mental performance parameters in the physicians who took rhodiola for two weeks.15
* In a double-blind, placebo-controlled trial conducted at a medical academy, young, healthy students were supplemented with either rhodiola (100mg/day) or a placebo for 20 days. The group that consumed the rhodiola extract experienced significant improvements in physical work capacity, coordination, and general well-being, along with decreased mental fatigue and situational anxiety. The supplemented students also scored higher on final exams!16
* A randomized, double-blind, placebo-controlled, parallel-group clinical study was performed to measure the effect of a single dose of rhodiola extract on capacity for mental work against a background of fatigue and stress. Researchers administered a single dose of rhodiola to healthy young individuals (19 to 21 years of age) and measured the beneficial results using an anti-fatigue index. The study showed a pronounced anti-fatigue effect from that single dose that was statistically highly significant (p < 0.001).17
In summary: based on centuries of use – going back almost 2,000 years to its documented tradition as a remedy in classic Greek medicine, all the way to the many animal and human clinical studies mounted by modern scientists – we know that rhodiola has a wide array of documented health benefits. In fact, rhodiola is likely to become the next herbal superstar.
Rhodiola’s ability to increase mental energy points to tremendous potential for counteracting the mental fatigue so common with the aging process. And studies show that rhodiola can favorably support our minds and bodies as we deal with the stresses that seem omnipresent in our modern lives. Rhodiolais a valuable addition to any supplement program designed to boost mental performance and slow the aging process.
New Focus Up Drink has it all!
Richard P. Brown and Patricia L. Gerbarg, astute researchers who have worked tirelessly in bringing the science behind this unique herb to Western medicine, had this to say:
In the course of evolution, R. rosea has adapted to the harsh conditions of high altitude (extreme cold, low oxygen, little rainfall, and intense irradiation from the sun) by producing a group of powerful protective compounds that have diverse beneficial effects in animals and humans. One is struck by the versatility of R. rosea, from its description in Greek medicine, 2000 years ago to its use by 20th century cosmonauts. It is time for modern research, using controlled clinical trials, to develop the potential medical applications of this unique phyto-adaptogen.3,4
In their exhaustive review of the medical and scientific literature exploring the benefits of this wonderful herb, the authors go on to say that
…[m]ore scientific research is needed to confirm the preventive and curative benefits of R. rosea. Controlled studies are warranted to explore its use in antidepressant augmentation, disorders of memory and cognition, attention deficit disorder, traumatic brain injury, Parkinson's disease, protection against arrhythmias, sports performance, aviation and space medicine (enhancing physical and mental performance while reducing stress reactions), endocrine disorders (infertility, premenstrual disorder, menopause), sexual dysfunction, disorders of the stress response system (fibromyalgia, chronic fatigue syndrome, and post traumatic stress disorder), and enhancement of chemotherapy/radiation with amelioration of toxicity.2
How To Take Rhodiola
Rhodiola rosea root extract is commonly available as an individual supplement and in combination products. If you choose a combination product, take as directed on the label. For the individual herb, typical doses are 150 to 300 mg/day of extract, taken in two divided doses on an empty stomach. For example: 150 mg before breakfast and 150 mg before lunch, for a total of 300 mg/day.2
It’s most important to look for a Rhodiola rosea root extract standardized to contain a minimum of three percent rosavins and one percent salidroside. This matches the extract concentrations used in clinical trials.
Be sure to specifically look for Rosea. Products called just "Rhodiola,” “Tibetan Rhodiola,” or “Indian Rhodiola” are NOT equivalant to Rhodiola rosea root extract. In fact, because of significant species-dependent variations in phytochemistry, the use of "Rhodiola" alone as a general term may be inaccurate and could be misleading on product packaging. Of all the species tested, Rhodiola rosea has been the predominant subject of phytochemical, animal, and human studies.2
While clinical studies have shown a benefit in taking doses higher than 300 mg/day of Rhodiola rosea root extract, studies frequently demonstrated that lower doses performed better than higher doses.
New Focus Up Drink has it all!
Daily Nutritional Support with Rhodiola Rosea
Use/Indication
Age
Daily Dosage
Improve cellular energy and mental performance
18-30
150-300 mg
Improve cellular energy and mental performance
31-40
150-300 mg
Improve cellular energy and mental performance
50+
150-300 mg
Contraindications
First and foremost, Rhodiola rosea is extremely safe, and has very few side effects. Most users find that it improves their mood, energy level, and mental clarity. Some individuals, particularly those who tend to be anxious, may feel overly activated, jittery, or agitated. If this occurs, try a smaller dose with very gradual increases.2
Rhodiola rosea should be taken early in the day. If taken late in the day or evening, it can interfere with sleep or cause vivid dreams (not nightmares) during the first few weeks of use. It is contraindicated in excited states.2
Because Rhodiola rosea has an activating, antidepressant effect, it should not be used in individuals with bipolar disorder who are vulnerable to becoming manic when given antidepressants or stimulants.2
* Oliff H. Optimum Dosage of Rhodiola rosea Extract for Antifatigue Effects and Improved Mental Performance HerbalGram. 2004;63:20-21. American Botanical Council.
* Brown R, Gerbarg P, Ramazanov Z. Rhodiola rosea: A Phytomedicinal Overview View HerbalGram. 2002;56:40-52. American Botanical Council.
* Blumenthal M. The Rhodiola Revolution by Richard P. Brown and Patricia L. Gerbarg with Barbara Graham HerbalGram. 2005;66:70-71. American Botanical Council.
* The Rhodiola Revolution by Richard P. Brown and Patricia L. Gerbarg with Barbara Graham. New York, NY: Rodale; 2004. 260 pp. ISBN# 1-57954-924-1.
* Kurkin V, Zapesochnaya G. Chemical composition and pharmacological properties of Rhodiola rosea. Chemical and Pharmaceutical Journal (Moscow) 1986;20(10):1231-44.
* Petkov V, Stancheva S, et al. Changes in brain biogenic monoamines induced by the nootropic drugs adafenoxate and meclofenoxate and by citicholine (experiments on rats). Gen Pharmacol 1990;21(1):71-5.
* Lazarova M, Petkov V, et al. Effects of meclofenoxate and extr. Rhodiolae rosea L. on electroconvulsive shock-impaired learning and memory in rats. Methods Find Exp Clin Pharmacol 1986;8(9):547-52.
* Petkov V, Yonkov D, et al. Effects of alcohol aqueous extract from Rhodiola rosea L. roots on learning and memory. Acta Physiol Pharmacol Bulg 1986;12(1):3-16.
* Saratikov A, Marina T, Fisanova L. Effect of golden root extract on processes of serotonin synthesis in CNS. Journal of Biological Sciences 1978;6:142.
* Furmanowa M, Skopinska-Rozewska E, Rogala E, Malgorzata H. Rhodiola rosea in vitro culture: phytochemical analysis and antioxidant action. Acta Societis Botanicorum Poloniae 1998;76(1):69-73.
* Durany N, Munch G, Michel T, Riederer P. Investigations on oxidative stress and therapeutical implications in dementia. Eur Arch Psychiatry Clin Neurosci 1999;249 Suppl 3:68-73.
* Marina TF, Alekseeva LP. Effect of Rhodiola rosea extract on electroencephalograms in rabbit. In. Saratikov AS, editor. Stimulants of the Central Nervous System. Tomsk, Russia: Tomsk State University Press; 1968. p. 22-6.
* Lupien S, De Leon M, et al. Cortisol levels during human aging predict hippocampal atrophy and memory deficits. Nat Neurosci 1998;1(1):69-73.
* Kucinskaite A, Briedis V, Savickas A. Experimental analysis of therapeutic properties of Rhodiola rosea L. and its possible application in medicine. Medicina (Kaunas.). 2004;40(7):614-9.
* Darbinyan V, Kteyan A, Panossian A, et al. Rhodiola rosea in stress induced fatigue—a double blind cross-over study of a standardized extract SHR-5 with a repeated low-dose regimen on the mental performance of healthy physicians during night duty. Phytomedicine. 2000 Oct;7(5):365-71.
* Spasov AA, Wikman GK, Mandrikov VB, Mironova IA, Neumoin VV. A double-blind, placebo-controlled pilot study of the stimulating and adaptogenic effect of Rhodiola rosea SHR-5 extract on the fatigue of students caused by stress during an examination period with a repeated low-dose regimen. Phytomedicine. 2000 Apr;7(2):85-9.
* Shevtsov VA, Zholus BI, Shervarly VI, et al. A randomized trial of two different doses of a SHR-5 Rhodiola rosea extract versus placebo and control of capacity for mental work. Phytomedicine. 2003 Mar;10(2-3):95-105.
Thursday, September 3, 2009
Comparing AquaLyte to Water Treatment Machines.
Some Basic Members have recently contacted us with inquiries about water treatment machines and how they compare to AquaLyte.
Here’s some great information you can use when you meet someone who might be involved in a company that sells water alkalizing machines or perhaps they are a consumer considering buying one of those machines.
Here are some advantages I believe Basic ; AquaLyte offer over the water alkalizing machines in the market today…
• 100% natural, God made product. For those who tend to be more “natural health” orientated, I believe they would prefer to get their alkaline water from a God created source rather than a man-made machine. We know that the AquaLyte delivers organic trace minerals into the water from a natural renewable source. I don’t believe those machines add minerals to the water. As I understand it, most of them try to retain the minerals that were present in the tap water (assuming the tap water had quality minerals in it) as they process the water.
• Affordable for almost anyone. Rather than spend thousands of dollars up front to purchase a machine, people can purchase AquaLyte on a monthly basis for the affordable price of just $25 (U.S.). I recently saw a water alkalizing machine from a network marketing company that costs approximately $4,000 and I compared that to the cost forAquaLyte . When I did the math I discovered that someone could use one sachet of AquaLyte per day for 13.1 years for the same price of the machine. They could use 2 sachets per day for 6.5 years before it would equal the cost of the machine. I know that most of those machines need some kind of routine maintenance during their first 6.5 years and they may need to be replaced once they get to be 13 years old.
• Convenient to use and carry. AquaLyte goes with you wherever you go since it fits in your pocket, purse, or brief case. Add it to any source of water you choose whenever you choose. NO need to “make” your water at home and take it with you in bottles wherever you go. Also, no need to transport a machine with you on business trips or vacations.
• Easy to sample and sell. Giving or selling someone a sample pack of AquaLyte is easy and affordable. Most people can easily afford the product and most Members feel very confident and comfortable “selling” something this affordable. But the average distributor in our industry is probably very fearful or lacks the skills required to sell a machine that costs thousands of dollars. Our product affordability for the masses leads to more duplication and more success for everyone.
• Repeat monthly sales. Machines are a one-time purchase but AquaLyte is a monthly purchase. We have a much better chance of establishing a long-term residual income with a product that people need and use every month.
Bottom line: AquaLyte offers BIG benefits in a small and very affordable package. And don't forget...
Personally refer just 3 people and yours is FREE!!
More “Food for Thought”…
Just to add a thought (or two) to Ken's comparison to water treatment machines keep this in mind…
“pH” is monitored and achieved in the body in a natural way. It uses buffering minerals. The body doesn't reach homeostasis by ingesting high Ph fluids. It uses nutrients to search for balance. This balance is found at a pH of approximately 7.35.
No one knows exactly how the body creates different combinations of building blocks out of nano-nutrients simply because the human body is still smarter than all of us and we don't have the technology to measure its trans-mutating ability. The body has some distinct “super powers” we don't understand.
For me, “balance” is what we are trying to achieve with AquaLyte. Balance is what the entire Universe runs on and to borrow from Ken's thought, God created the machine we walk around in, and God created the universe. We own our vehicle - or lease it as I see it, but we are also an infinitely small part of the universal body. Hence the hypothesis - "We are all connected."
We stumble and bumble around putting together pieces of wisdom and call them “breakthroughs” when it was more of a Creator induced hide and seek game to begin with.
Balancing the pH of the body takes pure water, and an entire spectrum of minerals which the body then directs to targeted areas of need based on autonomic response. An onslaught of high pH fluids with no intelligent direction may have some limited affect, but it is not the long term solution.
Think of it like synthetic insulin used in diabetics. We throw enough in to lower the blood sugar and if it drops too low we add orange juice or a piece of candy to artificially bring it back up. Again, an interim tool - not a permanent solution. Our internal environment at peace and rest in balance leads to an external environment in balance and a peace with everything in it.
Suffice it to say the AquaLyte does everything a water ionizing machine does with some added super powers the body needs to defend itself. The body is its own best pharmacy and fixes 99% of everything that goes wrong with it on a daily basis. I can't state often enough or loud enough:
"The human body is still smarter than we are."
Balance, as Ken so eloquently suggested is better done in harmony with nature than in trying to control, corral or improve nature - which in most cases is a mistake.
As a very wise friend and mentor taught me years ago:
"Nature has its own laws and will not allow violation without a negative response."
This is true because just like nature, our body is in constant search for balance. It is in constant motion and experiences constant change. It cannot be qualified or quantified. It is here for us to enjoy, explore and try to unravel its mysteries.
Searching for balance is a way of life and AquaLyte is a very important part of the puzzle.
Get you Some AquaLyte Water!
Sunday, August 16, 2009
NBC News Reports “People Turn To Network Marketing in a Declining Economy”
With the report that 767,000 MORE jobs were lost in the month of March 2009 (that is the most jobs ever lost in 1 month in this country) NBC News made this video below on how people turn turn to Network Marketing in a declining Economy. It is YOUR responsibility to help people find a viable “Plan B” like DrinkACT or Xoomaworldwide!
Xooma
ACT Health Energy Drink
Xooma
ACT Health Energy Drink
Vitamins + Water + Sugar + Hype = Soda - Bubbles
Coke Sued for Fraudulent Claims on Obesity-Promoting "VitaminWater"
"Coke fears, probably correctly, that they'll sell less soda as Americans become increasingly concerned with obesity, diabetes, and other conditions linked to diets too high in sugar," said CSPI litigation director Steve Gardner. "VitaminWater is Coke's attempt to dress up soda in a physician's white coat. Underneath, it's still sugar water, albeit sugar water that costs about ten bucks a gallon." VitaminWater typically retails for about $1.49 for a 20-ounce bottle
WASHINGTON-The Coca-Cola Company has been served notice of a class action lawsuit filed over what the Center for Science in the Public Interest (CSPI) says are deceptive and unsubstantiated claims on its VitaminWater line of beverages. Coke markets VitaminWater as a healthful alternative to soda by labeling its several flavors with such health buzz words as "defense," "rescue," "energy," and "endurance." The company makes a wide range of dramatic claims, including that its drinks variously reduce the risk of chronic disease, reduce the risk of eye disease, promote healthy joints, and support optimal immune function.
In fact, according to CSPI nutritionists, the 33 grams of sugar in each bottle of VitaminWater do more to promote obesity, diabetes, and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles.
CSPI's litigation department is serving as co-counsel in the suit, filed yesterday in United States District Court in the Northern District of California. The other law firms involved in the case are Reese Richman LLP and Whatley Drake & Kallas, LLC.
VitaminWater contains between zero and one percent juice despite product names such as "endurance peach mango" and "focus kiwi strawberry."
"When I bought VitaminWater, frankly I thought I was doing myself a favor health-wise," said the plaintiff, San Francisco, California, resident James Koh, who used to purchase and drink VitaminWater after working out at the gym. "I was attracted by the prospect of getting extra vitamins. But I had no idea that I was actually getting almost a Coke's worth of sugar and calories. There's no way I would have spent money on that, had I known."
VitaminWater's website, marketing copy, and labels claim that VitaminWater is healthy, claiming, for example, that "balance cran-grapefruit" has "bioactive components" that promote "healthy, pain-free functioning of joints, structural integrity of joints and bones" and that the nutrients in "power-c dragonfruit" "enable the body to exert physical power by contributing to the structural integrity of the musculoskeletal system."
While it is true that vitamins do play various roles in the human body, the statements on VitaminWater labels go far beyond even the loose, so-called "structure/function claims" allowed by the Food and Drug Administration and cross the line into outright fraud, according to CSPI.
Moreover, VitaminWater contains between zero and one percent juice, despite the full names of the drinks, which include "endurance peach mango" and "focus kiwi strawberry," and "xxx blueberry pomegranate acai," among others. A press release for the "xxx" drink claims its antioxidants makes the drinker "last longer" in some unspecified way; in any event, it has no blueberry, pomegranate, or acai juice, nor do the others have any cranberry, grapefruit, dragon fruit, peach, mango, kiwi, or strawberry juice.
According to documents filed in 2007 with the Securities and Exchange Commission, Coke acknowledged that "obesity and other health concerns may reduce demand for some of [its] products," and that "increasing public awareness" about health experts' concerns over sugar-sweetened beverage could affect the company's profitability. That year, Coke acquired VitaminWater's parent company, Glaceau. Also in 2007, CSPI sued Coke and its partner Nestlé over an artificially sweetened green-tea-based drink called Enviga. The companies claim Enviga burns more calories than it consumes, resulting in weight loss-a claim that CSPI says is not supported by the small number of studies on the drink's ingredients.
"Coke fears, probably correctly, that they'll sell less soda as Americans become increasingly concerned with obesity, diabetes, and other conditions linked to diets too high in sugar," said CSPI litigation director Steve Gardner. "VitaminWater is Coke's attempt to dress up soda in a physician's white coat. Underneath, it's still sugar water, albeit sugar water that costs about ten bucks a gallon." VitaminWater typically retails for about $1.49 for a 20-ounce bottle.
"My advice to consumers is to get your vitamins from real food," said CSPI executive director Michael F. Jacobson. "If you have reason to believe you have a shortcoming of one vitamin or another, perhaps take an inexpensive supplement. But don't seek out your vitamins in sugary soft drinks like Coke's VitaminWater."
Since 2005, CSPI's litigation project has, on its own or in cooperation with private law firms, negotiated settlements or voluntary changes to marketing practices with Anheuser-Busch, Airborne, Kellogg, Frito-Lay, Quaker Oats, Pinnacle Foods and others. Whatley, Drake & Kallas, LLC is a 35-lawyer firm with offices in Birmingham, New York City, and Boston which concentrates on complex class action and derivative litigation, including consumer, healthcare, insurance, employee benefits, antitrust, securities, and mass tort litigation. Reese Richman LLP handles commercial litigation with a focus on consumer, antitrust, and securities class actions.
A super-charged, H2O beverage that is destined to become the world's most popular drink.
* Hydrates at the cellular level
* Combats arthritis and heart disease
* Cleanses the kidneys, intestines, and liver
* Increases muscle and joint mobility
* Increases your oxygen levels
* Controls digestive problems
* Regulates blood sugar
* Manages blood pressure
* pH Balance (neutralizes harmful acids that lead to illness)
* Helps in fighting the battle against cancer
Beats:
Gatorade, Orange Juice, Red Bull, PowerAde, Apple Juice, Cranberry Juice, AMP vitamin water and more. Turn You Water into a Super Beverage
"Coke fears, probably correctly, that they'll sell less soda as Americans become increasingly concerned with obesity, diabetes, and other conditions linked to diets too high in sugar," said CSPI litigation director Steve Gardner. "VitaminWater is Coke's attempt to dress up soda in a physician's white coat. Underneath, it's still sugar water, albeit sugar water that costs about ten bucks a gallon." VitaminWater typically retails for about $1.49 for a 20-ounce bottle
WASHINGTON-The Coca-Cola Company has been served notice of a class action lawsuit filed over what the Center for Science in the Public Interest (CSPI) says are deceptive and unsubstantiated claims on its VitaminWater line of beverages. Coke markets VitaminWater as a healthful alternative to soda by labeling its several flavors with such health buzz words as "defense," "rescue," "energy," and "endurance." The company makes a wide range of dramatic claims, including that its drinks variously reduce the risk of chronic disease, reduce the risk of eye disease, promote healthy joints, and support optimal immune function.
In fact, according to CSPI nutritionists, the 33 grams of sugar in each bottle of VitaminWater do more to promote obesity, diabetes, and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles.
CSPI's litigation department is serving as co-counsel in the suit, filed yesterday in United States District Court in the Northern District of California. The other law firms involved in the case are Reese Richman LLP and Whatley Drake & Kallas, LLC.
VitaminWater contains between zero and one percent juice despite product names such as "endurance peach mango" and "focus kiwi strawberry."
"When I bought VitaminWater, frankly I thought I was doing myself a favor health-wise," said the plaintiff, San Francisco, California, resident James Koh, who used to purchase and drink VitaminWater after working out at the gym. "I was attracted by the prospect of getting extra vitamins. But I had no idea that I was actually getting almost a Coke's worth of sugar and calories. There's no way I would have spent money on that, had I known."
VitaminWater's website, marketing copy, and labels claim that VitaminWater is healthy, claiming, for example, that "balance cran-grapefruit" has "bioactive components" that promote "healthy, pain-free functioning of joints, structural integrity of joints and bones" and that the nutrients in "power-c dragonfruit" "enable the body to exert physical power by contributing to the structural integrity of the musculoskeletal system."
While it is true that vitamins do play various roles in the human body, the statements on VitaminWater labels go far beyond even the loose, so-called "structure/function claims" allowed by the Food and Drug Administration and cross the line into outright fraud, according to CSPI.
Moreover, VitaminWater contains between zero and one percent juice, despite the full names of the drinks, which include "endurance peach mango" and "focus kiwi strawberry," and "xxx blueberry pomegranate acai," among others. A press release for the "xxx" drink claims its antioxidants makes the drinker "last longer" in some unspecified way; in any event, it has no blueberry, pomegranate, or acai juice, nor do the others have any cranberry, grapefruit, dragon fruit, peach, mango, kiwi, or strawberry juice.
According to documents filed in 2007 with the Securities and Exchange Commission, Coke acknowledged that "obesity and other health concerns may reduce demand for some of [its] products," and that "increasing public awareness" about health experts' concerns over sugar-sweetened beverage could affect the company's profitability. That year, Coke acquired VitaminWater's parent company, Glaceau. Also in 2007, CSPI sued Coke and its partner Nestlé over an artificially sweetened green-tea-based drink called Enviga. The companies claim Enviga burns more calories than it consumes, resulting in weight loss-a claim that CSPI says is not supported by the small number of studies on the drink's ingredients.
"Coke fears, probably correctly, that they'll sell less soda as Americans become increasingly concerned with obesity, diabetes, and other conditions linked to diets too high in sugar," said CSPI litigation director Steve Gardner. "VitaminWater is Coke's attempt to dress up soda in a physician's white coat. Underneath, it's still sugar water, albeit sugar water that costs about ten bucks a gallon." VitaminWater typically retails for about $1.49 for a 20-ounce bottle.
"My advice to consumers is to get your vitamins from real food," said CSPI executive director Michael F. Jacobson. "If you have reason to believe you have a shortcoming of one vitamin or another, perhaps take an inexpensive supplement. But don't seek out your vitamins in sugary soft drinks like Coke's VitaminWater."
Since 2005, CSPI's litigation project has, on its own or in cooperation with private law firms, negotiated settlements or voluntary changes to marketing practices with Anheuser-Busch, Airborne, Kellogg, Frito-Lay, Quaker Oats, Pinnacle Foods and others. Whatley, Drake & Kallas, LLC is a 35-lawyer firm with offices in Birmingham, New York City, and Boston which concentrates on complex class action and derivative litigation, including consumer, healthcare, insurance, employee benefits, antitrust, securities, and mass tort litigation. Reese Richman LLP handles commercial litigation with a focus on consumer, antitrust, and securities class actions.
A super-charged, H2O beverage that is destined to become the world's most popular drink.
* Hydrates at the cellular level
* Combats arthritis and heart disease
* Cleanses the kidneys, intestines, and liver
* Increases muscle and joint mobility
* Increases your oxygen levels
* Controls digestive problems
* Regulates blood sugar
* Manages blood pressure
* pH Balance (neutralizes harmful acids that lead to illness)
* Helps in fighting the battle against cancer
Beats:
Gatorade, Orange Juice, Red Bull, PowerAde, Apple Juice, Cranberry Juice, AMP vitamin water and more. Turn You Water into a Super Beverage
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